Evolve Insights

COVID-19 giving rise to viable businesses

As it appeared in the Daily Nation on September 29th 2020 Dr Lucy Kiruthu The COVID-19 crisis has not prevented entrepreneurs from generating new and innovative business ideas. Largely, new businesses ideas come from diverse sources. Every time I speak to a real entrepreneur, I am curious to find out how they started their business. By a real entrepreneur, I mean one that has built a viable business not a tenderpreneur. For some entrepreneurs, previous experience in the industry gave them the push to start their own business. For others, they simply thought through what can be done or what needs to be improved and they acted. Some entrepreneurs have built their businesses based on a problem they identified and their motivation was to provide a solution. These are just but a few examples of how new business ideas are generated. During the COVID-19 season, some people swiftly generated new business ideas because they found themselves…
Dr. Lucy Kiruthu
September 30, 2020