The CEO effect is simply the variance in business performance that can be explained by the role a CEO. How important is a CEO during the COVID-19 pandemic?
Dr. Lucy KiruthuSeptember 1, 2020
As it appeared in the Daily Nation on August 18th 2020 Dr Lucy Kiruthu Are you on any social media platform? Do you use social media to interact with businesses? A variety of social media channels do exist. In a world that has gone digital, smart companies, continue to adopt the use of the channels for business. To create awareness and to offer customer support, social media channels such as Twitter, Instagram, LinkedIn, WhatsApp and Facebook are popular. Over the last five years, the adoption of these channels has experienced steady growth. The COVID-19 pandemic has further accelerated this growth in the last five months. In place of face-to-face and phone interactions, customers have shifted online and embraced social media interactions more. Today, many brands are intentional about interacting with their customers via social media. They do so daily and in real-time, some even have social media coverage around the clock. These social media interactions present…
Dr. Lucy KiruthuAugust 19, 2020
Which areas do you and your team members need to improve on? What have you done in the last three months to become more competent at what you do?
Dr. Lucy KiruthuAugust 11, 2020
Smart companies both small and large focus on building customer trust. Do your customers trust you?
Dr. Lucy KiruthuAugust 5, 2020
In terms of priorities of SMEs as employers, employee health and safety, staff retention and skills development topped the list in the report.
Dr. Lucy KiruthuJuly 29, 2020
COVID-19 crisis has completely revolutionized how training and learning happens. The online learning space has grown tremendously.
Dr. Lucy KiruthuJuly 21, 2020
Businesses are becoming more innovative in managing the tight balance between lives and livelihoods. The year 2020 will mark a noteworthy period in our lifetime.
Dr. Lucy KiruthuJuly 15, 2020
As businesses rejigger in this new era, several actions could help them jump-start their business. Do you need new products? Do you need new markets?
Dr. Lucy KiruthuJuly 7, 2020
As it appeared in the Daily Nation on June 30th 2020 Dr Lucy Kiruthu Do you own a share of the company where you work? If the company where you work is traded publicly at the Nairobi Securities Exchange, have you bought its shares? If the company’s shares are privately held, are you one of its shareholders? The idea that employees can own the companies where they work is not too foreign. Locally, I know of a few companies that provide their employees with share ownership. Some are startups that offer all their employees share options from inception. Others are large well-established companies that offer their senior managers share options, have stock-based compensation schemes or match employees share purchase. Is it likely that employees’ ownership in companies is the future? I believe that employees owned companies are becoming more and more attractive to employees and even to employers. One of the largest employed owned companies is Publix…
Dr. Lucy KiruthuJune 30, 2020
