As it appeared in the Daily Nation on February 27th, 2018 Every day, we choose what to buy, when to buy, where to buy from and how often to buy among other purchase decisions. Over the years, consumers have changed how they make these choices and what informs their decisions. Today, the Kenyan consumers are very enlightened and demanding. More than ever before, they respond to products and services in a different way from their parents or grandparents. Though I am not a consumer psychologist, I believe that the changes in consumer behaviour have resulted from many stimuli. Access to information, availability of options, changes in technology especially the digital revolution, and consumer rights advocacy are some of the stimuli that many of us have witnessed here in Kenya. These days, consumers are more informed when making purchase decisions. Some of us turn to online search engines before buying a product. We compare product specifications and…
robertFebruary 27, 2018