As it appeared in the Daily Nation on March 21st, 2017 Every day we make many decisions at the workplace and beyond. Some of the decisions are as simple as shifting the cabinet in the office to a different corner. Others are tough decisions that could have a major impact and that require a thoughtful approach. Decision-making is recognized as one of the key functions of management and very vital in leadership. The main questions are - What informs the choice we make between alternatives? and should we use data to make these decisions or should we go by our intuition or gut feeling? I recall as a product research and development officer early in my career making a decision on just how sweet the flavoured milk needed to be. After subjecting product samples to a series of taste panelists, it was evident what percentage of sugar was just right for the target consumers. This was…
Dr. Lucy KiruthuMarch 21, 2017