As it appeared in the Daily Nation on January 31st 2017 A lot has been said about the millennial employee but not much about the millennial customer has been considered. Born between 1980 and 2000, the millennial customer represents the truly digital customer. Across the globe and particularly in Kenya, these customers have grown up with access to the internet, mobile phone, cable TV, microwave, instant showers, mobile money etc. They have also grown up experience better services than their parents did. Today, most of the millennial customers are no longer dependent on their parents; they are making their own purchase decisions. They are not only purchasing from retail stores but they are buying insurance, vehicles, property, some are in business and buying from other businesses, others are in procurement and are making purchase decisions in the corporate world, while some are making purchase decisions for their children. The millennials are a customer group that cannot…
Dr. Lucy KiruthuJanuary 31, 2017