Evolve Insights

Leading Customer Service Change

As it appeared in the daily nation of March 3rd 2015 Lucy Kiruthu I recall as a young professional listening to the then KCB Managing Director Terry Davidson walk us through the KCB story at a leadership forum a decade ago. Davidson was talking about the transformation that was happening in the bank. One of my key takeouts was that there was a sense of urgency. This was not because Davidson and his Deputy Martin Odour were following Dr Kotter’s 8 step Change management process whose first step is to create a sense of urgency. Not exactly, the bank was then in dire need of change for survival. These memories were evoked during last week’s announcement of the bank’s 2014 results. There is no doubt that the bank like many other organizations has made considerable progress and is up to this day still evolving. Leading change means taking charge of the change process and coming out…
Dr. Lucy Kiruthu
March 4, 2015
Evolve Insights

What is new in customer service?

As it appeared in the daily nation of February 24th 2015 Lucy Kiruthu How often do Customer Service news make it to the headlines? For example; thousands of customers not happy with the continued power outages or students hold a press conference to complain about long wait for exam results or customers boycott hotel following numerous complaints about the quality of food or bank launches state of the art customer contact centre to respond to increased social media requests or it now only takes a maximum of 2 minutes to check out at the store down from an average of 15minutes last year. Despite such stories not getting regular business news numerous changes continue to happen in the world of customer service.   Today’s customer is different in many ways. He is more informed about product quality, about pricing and even about his rights. Many customers today will compare prices online, send email requests to multiple…
Dr. Lucy Kiruthu
March 4, 2015
Evolve Insights

Lack of Strategy hampering Customer Experiences in most Medium Enterprises

As it appeared in the daily nation of February 17th 2015 Lucy Kiruthu More than 50 years ago, discussions around strategy started. Many organizations have gone through the strategic planning cycles and others have strategic management in action guiding their everyday activities. The benefits of having a strategy have been applauded by many managers. In Kenya, strategies have informed overall corporate direction as well as the customer service courses of action in leading organizations. This has been most evident in the last decade and is considered by many as a source of competitive advantage. Many Medium Enterprises (MEs) however still wrestle with the need to be strategic in their customer service approach.  Many have left it to chance and although a few have succeeded many may struggle with customer retention and attraction into the future. Being strategic is different things to different people but at the core of strategic customer service are better customer experiences and…
Dr. Lucy Kiruthu
March 4, 2015
Evolve Insights

Why is the Customer that Important?

As it appeared in the daily nation of February 10th 2015 Lucy Kiruthu A recruiter once said that I had overused the word customer on my CV. Interestingly this made me the best candidate for a customer service role 10 years ago. The use of the word only reflected who I had become; a customer service champion.  This status has not changed much, 5 years into management consultancy and training my world revolves around my customers. Today, the realization that my customer is my employer is closer home than ever before. Does everyone realize how important customers are to their company? Irrespective of the industry, the customer remains core to any organization’s existence. Teams in sales and marketing bring in new customers and retain existing ones. Finance teams seek to maintain a healthy income statement whose top line is the revenue collected from customers. Human resources practitioners aim to develop staff who serve the customers. Those…
Dr. Lucy Kiruthu
March 4, 2015
Evolve Insights

The Voice of the Customer is getting Louder

As it appeared in the daily nation of February 3rd 2015 Lucy Kiruthu When Dave Corroll the Canadian musician sung the widely talked about protest song “United Breaks Guitars 1” he possibly never imaged that it would get to the current over 14 million views on YouTube.  It does not matter that Dave sang a second and even a third version of the song soon after, his first release was the greatest hit in the customer service arena. The song has attracted lots of interest and it gave Dave the much needed attention from United Airlines. In the process, Dave become a customer service crusader and by the time he was done being mad at United as he says in his third song, he hoped that United would change. He pointed out to the fact that there were many other customers who did not write a song but shared their frustration elsewhere. The song “United Breaks…
Dr. Lucy Kiruthu
March 4, 2015
Evolve Insights

The changing face of customer experience ownership

As it appeared in the daily nation of January 27th 2015 Lucy Kiruthu Should sales own the customer experience or should it be marketing? Better still, why should customer service not fully own the customer experience? Why not operations, or information Technology, the CEO or even the customer? Does anyone have control over the customer experience or has the customer experience become like a hot potato being tossed from department to department and from person to person sometimes even landing on the customer’s lap.  Who must own the customer experience? For years, organizations have talked about being customer focused or customer centric in the boardroom. Many sales managers have put their full weight behind these conversations. In addition, organizations have in recent years invested heavily in customer care centres, customer service training, customer relationship management and customer feedback systems among other efforts to improve their customer experience. Today, most chief executive officers, sales and marketing directors,…
Dr. Lucy Kiruthu
March 4, 2015
Evolve Insights

5 Customer Service Lessons for Everyday Interactions

Every day we have numerous interactions with our customers and our colleagues. These interactions can have either a positive or negative impact. Today I share 5 lessons that make a difference when we interact with one another. Be Respectful Jackie Robinson once said “I'm not concerned with your liking or disliking me... All I ask is that you respect me as a human being” Every human being craves for respect; respecting oneself and others is a basic necessity in life. Being respectful is an important aspect in maintaining good interpersonal relationships and it means many different things. It means showing consideration for others, listening to what they have to say, having regard for their space, time and opinions, being sensitive, being courteous and being polite among others. Being respectful shows that we care about how others people feel. When we respect each other we lessen the conflicts and enjoy more harmonious interactions. When we respect ourselves…
Dr. Lucy Kiruthu
March 3, 2015