As it appeared in the Daily Nation on June 27th, 2017 Many business leaders are clear about their strategic direction. Many have clearly mapped out how to get to their desired destination. They know the exact road-map that their businesses will take for the next one, two or three years. Most company executives can easily point out how they intend to grow their business. Some mention regional expansion while others cite introduction of new products as the route they will take. In today’s fast-paced world, business leaders are also bringing up adoption of new technologies as key to their survival. How many of these businesses have fully integrated the customer experience into their chosen strategic direction? Customer experiences whether good or bad can be traced to the choices that organizations make. Most of the choices are made during the day-to-day interactions with customers. However, the very critical choices are made when companies are determining their strategic…
Dr. Lucy KiruthuJune 28, 2017