As it appeared in the Daily Nation on April 25th, 2017 Globally, the retail sector as we know it is evolving. Many stores are shutting down while others are opening. Most of the changes happening in this sector emanate from retailers keenly focused on the changing needs of the customers. The retail sector despite having seasoned customer loyalty programs has customers willing to switch at an instant. Many customers are on the lookout for the newest and most innovative retail experience. The switching cost from one retailer to another is nil making a switch painless. Retailers can longer hope that the customers that have traditionally shopped in their stores will continue to do so. Innovation and especially the use of technology have been at the core of the changes experienced in the sector today. In the USA for example, Amazon the e-commerce giant is at the center of creating the future of retail. Customers never thought…
Dr. Lucy KiruthuApril 25, 2017