As it appeared in the Daily Nation on June28th 2016 I was recently reading an article titled “even dwarfs started small” and later learnt about the 1970 German drama by the same title. What does the obscure phrase mean? Are dwarfs still not small? The size of a dwarf is beside the main point in the article. Though I am yet to watch the drama, I bet even the dwarfs in the drama started small. The aim of the article was to look at the strategic implications of age and size of organizations. This got me thinking about the level of customer service in small organization and in larger, in new organizations and in the older organizations. Which is better? Which is worse? As I was having these thoughts, I was sitting at a Coffee house in my neighbourhood. I had the previous day counted six Coffee houses of the same brand that have sprung up…
Dr. Lucy KiruthuSeptember 16, 2016