As it appeared in the Daily Nation on May 24th 2016 Are you a millennial, working with millennials or marketing to millennials? If you are not a millennial then you are certainly working with them. Soon the millennials will be the majority at the workplace if not already. The millennial generation also often referred to as generation Y (Gen Y) is a growing customer group and more importantly forms the majority of current day frontline staff. Many smart companies are aware of the intrigues of this generation. Generation theory creators Neil Howe and William Strauss define millennials as those individuals born between 1982 and 2004 though other sources extend the years to 1976. Therefore, the millennials are in their thirties, twenties and teens and will soon be in their 40s. Many companies across the globe are designing products and service offerings and using marketing tactics that are attractive to the millennials but some are not. The…
Dr. Lucy KiruthuJune 1, 2016