As it appeared in the Daily Nation on November 11th 2014 by Lucy Kiruthu I recently visited an organization whose receptionist seemed to find the many visitors a bother. At yet another reception, the staff taking cover behind the computer had ear phones on possibly listening to some music and not noticing visitors walking in. At other reception areas I have overhead greetings such as “Yes!” and “Next!” or witnessed a mere stare to those walking in. Such experiences are not only unique to reception areas; many have had similar experiences in banking halls, sales floors, behind the counters, switch board, restaurants, in the field and other front office operations. When the personal touch is lacking in customer interactions it becomes difficult for any organization to build a reputation of customer focus. Do such frontline staff and their managers really understand their crucial role in building strong customer relationships? Staff in the frontline are the face…
Dr. Lucy KiruthuNovember 12, 2014